Hello. We are DARS

Some have described us as the EdTech pioneers of the Arab World. But buzz-words aside, we're simply working to ensure that the education your child gets is up to their standards.

Your child's standards are higher than yours

Chances are your child has played a game on a smartphone made in China, watched American cartoons on a tablet, and video called you when you were in Dubai. All before they ever stepped foot in a class room. Today, our team is working on projects that ensure their standards are met the next time they are in class.

What do we do?

We work on advancing education in the Arab World by providing up-to-date educational content, state-of-the art on-demand deliverytechnology, and easy access to both.

Student Teacher Board Animation

Education, on

We believe that accessing good, engaging, relevant, and up-to-dateeducation should be as easy as turning on your phone or TV.

Gradutes

What does DARS mean?

Dars is the Arabic equivalent of ‘a lesson’ or ‘a teaching’ in English, and just like any lesson, a dars can be taught in school, at home, or out there in the real world. But regardless where one receives a lesson, education is always inherent … and that’s where we come in.

Student Teacher Board Animation

Project Arab with an E

Project Arab with an E is a large and ambitious project to transform the academic content used in K-12 education systems acrossthe Arab World. Our goal is to move schools and students from relying on static and paperbased content, to benefiting fromengaging, interactive, and mobile content that is accessed from any online and offline device.

E-Content

Darisni

Darisni (Arabic for ‘teach me’) is an on-demand, appbased tutoring platform that connects knowledge-seeking studentsto prescreened and qualified tutors in the Arab World on a range of subjects. Darisni is our first project to go to market, andis helping both teachers and students every day. Currently in beta stage, the app is available on the AppStore.

E-Content

Get to really know us

We are a group of passionate professionals united by the idea of transforming education in the Middle East. We believe that by transforming education we will also transform the lives of students and teachers. Below are the the guiding principles that we rely on to navigate our quest.

Scientific Approach

Empirical Approach

We apply an empirical, real-world approach to testing, verifying, and validating the content we deliver.

Education Driven

Education Driven

We work to enhance classrooms, facilitate learning and broaden horizons.

User Language Approach

Speak End User's Language

Communication is at the heart of learning.At Dars, we respect and address our range of end-users in the language that ensures learning.

Team Balance

Team Balance

We believe in diversity. We are a diverse groupмof entrepreneurs and educators with various backgrounds working together to fix and upgrade the educational experience in our world.

The Best

Only the Best

We have a responsibility not only to our students but also to society as a whole to provide an educational experience that empowers Arab students to lead tomorrow’s Arab World.

The Team

Our diverse and hardworking team who lead our initiatives.

Management Team

Noor Boodai

Noor Boodai

Noor is our founder and strategy lead. She is passionate about education in the Middle East. In addition to her role at Dars, Noor runs annual aid initiatives to help refugee children in various parts of the Middle East.

Muhannad Matouk

Muhannad Matouk

Muhannad leads on all operational matters. He has over 20 years experience in management consulting and operations, working with global companies such as PricewaterhouseCoopers and Agility Logistics.

Magd Donia

Magd Donia

Magd heads all matters related to information technology at Dars. Magd has over 20 years experience in IT infrastructure development, productdevelopment, and analysis.

Hany Shawky

Hany Shawky

A former investment banker, Hany is our head of financial strategy. Hany has over 17 years ofexperience helping companies expand acrossborders in the Middle East.

Ahmad Abdallah

Ahmad Abdallah

Ahmad leads on recruitment and planning. Ahmad has over 20 years experience in helping companies manage their growth while working with Fortune 500 companies, including AT&T, Verizon, and Prudential.

Mohammed Khan

Mohammed Khan

Khan heads our accounting operations. He has over 30 years experience in financial strategy, and manages Dars' relationships various banks, audit firms, and consultants.

Contact Us

Contact Us